FRAMING FINTECH AS LUXURY LIFESTYLE

The most storied decisions are driven by impact – wealth that stands for something. 

We knew the brand evolution for financial management platform Asseta had to elevate them beyond the rest of the fintech category in order to meaningfully connect with their audience – the family office principal and their executive finance and operations teams.

So we established the platform “Lead with Legacy”, a promise of the bold, legacy-defining deals that come with a safer, smarter, more innovative financial network. 

Blending tech innovation with luxury, we reflected the aspirational lifestyles of our audience to develop a rich, layered and entirely new visual and verbal identity.

We drew inspiration from fashion, accessories, precision sports and hospitality to create a window into the world Asseta enables.