TURNING FOOD STORAGE INTO MEMORY MAKING

In the mix of daily life, it’s easy for our old faithful routines to become, well, routine. But it’s those deviations from routine that end up creating the most memorable moments.

So, for Ello’s first brand campaign, we started with a simple strategy: what do these everyday products make possible?

The answer became ‘Keep It Fresh,’ and brings Ello’s food storage, hydration, and kids products together around a bigger idea: make everyday routines easier to create more room for connection.

Feeding a family is relentless, but Ello’s kitchen system brings freshness, liveliness and a little spontaneity to meal and beverage times (and life!)

Directed by husband-and-wife filmmaking duo and featuring real families as the cast, the authenticity and joy infused every asset and reinforced the Keep It Fresh platform across the full omni-channel marketing plan.