CREATING THE NEXT GREAT INSURANCE MASCOT

Campaign Creative

Character Design

Live Action Video

Campaign Execution

The Dream

It’s easy to feel overwhelmed by the traditional life insurance process. How could we show that getting life insurance can be as easy (and affordable) as ordering pizza?

The Direction

Insurance mascots have become iconic for a reason, and Ethos wanted one of their own. We began by establishing the character’s reason to be: your otter buddy who’s willing to call you out and help you do the responsible (and easy) thing.

With this premise, we built out his full personality, physicality, features and tone. This detailed and rigorous process created Otis – the “cuddly nudge” who always has your best interests at heart.

Partner Credits

Coed (Character Development + Animation)

Good Behavior (Live Action + Post)
Brandt Lewis, Director