MAKING GOOGLE THE HOME OF THE INTERNET

The cities, towns and communities where Google Data Centers live are the home (and the future) of the Internet. We wanted to celebrate each and every one of them with a globally-connected, locally-activated platform.

Building, maintaining, and protecting the internet is an important job. Our campaign is a celebration of these places and the people who power them. The colorful, playful, people-centric imagery puts a human face on the technology while also showing how these data centers can empower and enliven the surrounding communities. 

Our campaign platform and identity became a suite of physical collateral and in-person events, helping Google make real connections with the real people in these communities.