BAKING UP A CRAVE-
WORTHY LAUNCH
Launch Content Creative
Social/Digital Content Production
Influencers & Partnerships
The Dream
How do you get people to understand the ingredient-defying indulgence of a gluten-free, dairy free baked good? Let them taste it through the screen.
The Direction
Our task was to introduce Levain's first gluten-free, dairy free product, made in collaboration with influencer food icon Chef Bae.
But to get people to rush to the store to try it, we needed to convince them just how incredibly tasty and craveworthy the product was.
Gooey. Cakey. Crave-worthy. Indulgent. Oh-so-satisfying.
Our creative direction focused on impactful type, macro food shots, and simple influencer-style VO that showed everyone that being GF/DF means everyone can enjoy the mouthwatering, taste-it-through-the-lens approach.
Partner Credits
Photographer/Videographer: Jay Sprogell