GIVING A GLOBAL LOOKBOOK NYC STYLE
Production
Live Action Video
Photography
The Dream
How do you help an international brand behave like a local?
The Direction
DTC lifestyle brand Noosh was built to challenge the traditional hosiery space. Their products are built for real bodies and to deal with real life, so their Fall lookbook had to feel just as real. We worked hand-in-hand with their in-house creative team to build out a shoot that captured the essence of NYC fashion. The four-day shoot covering studio and on-location content capture built out a beautiful world to launch their newest product lines.
The Result
160 images and a library of videos captured over 4 days created a gorgeous platform to launch their 95 new SKUs.
Partner Credits
Photographer: Ashley Batz
DP: Jay Sprogell
Social Shooter / BTS: Zofia Milito