GIVING A GLOBAL LOOKBOOK NYC STYLE

Production 

Live Action Video 

Photography

The Dream

How do you help an international brand behave like a local?

The Direction

DTC lifestyle brand Noosh was built to challenge the traditional hosiery space. Their products are built for real bodies and to deal with real life, so their Fall lookbook had to feel just as real. We worked hand-in-hand with their in-house creative team to build out a shoot that captured the essence of NYC fashion. The four-day shoot covering studio and on-location content capture built out a beautiful world to launch their newest product lines.

The Result

160 images and a library of videos captured over 4 days created a gorgeous platform to launch their 95 new SKUs.

Partner Credits

Photographer: Ashley Batz 

DP: Jay Sprogell 

Social Shooter / BTS: Zofia Milito