BIRTHING DYSTOPIAN
AI SELVES

Campaign Execution

Video Production

Brand Marketing

The Dream

To extend its position that “reality is optional”, Pika developed a product to help people birth AI clones of themselves. How could we leverage provocative storytelling to get outsized attention for this dystopian innovation?

The Direction

We’re living in a world where your AI clone can take over your digital life. Leaning into the objective absurdity of having a virtual doppelganger, we produced a launch video in partnership with the Pika in-house creative team, focused on performance-driven, live action craft to build a retro-futuristic demonstration of the product.

As other AI companies roll out polished, high-stakes corporate positioning, Pika’s video features one woman’s AI Self becoming a dinosaur micro-influencer, and another's is just "a hotter version” of her. The tone is more absurdist, self-aware, and creatively ambitious than most companies would dare to attempt.

The Outcome

The campaign drove 2.7MM views on X and helped Pika trend for 3 days straight on the platform.

The campaign also drove strong brand visibility, including the following press features.

AI Startup Goes ‘Black Mirror’ in Unhinged 'AI-Selves' Launch Film

Little Black Book

Pika wants you all by AIself

Shots

Black Mirror realized with autonomous AI Selves

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