GIVING YOU THE POWER TO CHANGE REALITY

Imagine an escape so engrossing that you completely tune out everything else happening around you. That’s the power of Pika.

Working with the Pika internal creative team, we set out to show how the social-first AI platform puts control in users hands in a launch campaign that defies marketing norms for the AI category in their first ever brand campaign Pikapocalypse.

Created through a traditional live action shoot, with creators, artist and makers at the core, we demonstrate how Pika augments and enhances your own real-world content and puts control in the hands of creators everywhere.

The story taps into the current moment and our collective mindset in a renegade and provocative way, challenging who AI is for (everyone!), what it can be used for (good dumb fun + outrageous social content).